New Delhi: Global ecommerce giant Amazon is now entering a new territory with the launch of its first edtech app. The JEE Ready app has been introduced by the Jeff Bezos-led company in beta phase. With this, students can take free mock tests for their preparation of IIT JEE. The app was launched last month. It was released on the Google Play Store by Amazon Mobile LLC.
App has over 1K installs
So far, JEE Ready has witnessed more than one thousand installs. It lets the users take the mock test for the real entrance exam preparation. After logging in with their Amazon ID and adding details including their target year and the coaching institution they have enrolled in, the users can begin taking the test. At present, the company lists a few coaching institutes, but the test given to the students is the same at the moment. Mock tests can be taken and answers can be submitted for review and results by them. For identifying strength areas and weak subjects, students can compare their result with scores obtained by other users
JEE Ready: Amazon enters Edtech market
In its draft national education policy, the Indian government said that a crucial role will be played by technology in improving the education system in India. It stated that there is a bidirectional relationship between technology and education at all levels.
Guided by education technology startups, offline players are also tapped in this revolution now.
India is a great market for edtech disruption because of its obsession for coaching institutes. The test prep market is one of the largest in the world. Mary Meeker’s Internet Trends 2019 report said that in India, huge traction and growth have been attracted by online education space over the past few years.
Amazon is going to have steep competition in the edtech space as digital IIT JEE preparation products launched by players like Toppr, Unacademy, etc. have got some degree of success. Also, names like BYJU’S, upGrad, TestBook and others are quite popular in this sector. There were as many as 3,500 edtech startups in India in 2018 as per a media report.